One of the most powerful features of Bronto is filtering. Using this feature enables you to organize your segments (people you are connected to) and your shared networks (people your connections are connected to / your extended network).
Filtering is the difference between manually navigating through thousands of contacts vs. easily narrowing it to the most relevant people.
How Filters Work
Filters rely on integrations with LinkedIn and Gmail, which are connected to Bronto through their API.
Some information about contacts is available in these integrations, some are not.
Some information is only available if you are actually connected with the person (like in a Segment) while others are also available if you are not (Shared Network).
You can use filters in two places in Bronto:
Filter your contacts, via the Contacts and Segments tabs
Filter your shared networks, via the Network Collaboration tab
Filters: Sources of Data and Capabilities
How can you filter data? Take a look at the below chart to see what filters are available in segments vs. shared network menus and where the data comes from.
Filter Name | Source(s) | Segment | Shared Network | Additional context |
First Name | LinkedIn, Gmail, Manual, CSV Import | ✅ | ✅ |
|
Last Name | LinkedIn, Gmail, Manual, CSV Import | ✅ | ✅ |
|
Company | LinkedIn, Gmail, Manual, CSV Import | ✅ | ✅ | Includes present and past companies |
Title | LinkedIn, Gmail, Manual, CSV Import | ✅ | ✅ | Includes present and past titles |
Location | Manual or CSV import | ✅ | ❌ |
|
LinkedIn, Gmail, Manual, CSV Import | ✅ | ❌ | For Linkedin, it must be enriched. More here. | |
Website | LinkedIn, Manual, CSV Import | ✅ | ❌ |
|
Description | LinkedIn, Manual, CSV Import | ✅ | ❌ |
|
Connection Level | LinkedIn, Manual, CSV Import | ❌ | ✅ |
|
Address | LinkedIn, Manual, CSV Import | ✅ | ❌ |
|
Industry | not available | ❌ | ❌ |
|
Keywords | not available | ❌ | ❌ |
|
School | not available | ❌ | ❌ |
|
Timezone | LinkedIn, Gmail, Manual, CSV Import | ✅ | ❌ |
|
All of these fields depend on the person 1) having provided that information on their LinkedIn profile and 2) having elected to share it with their connections. If they did not do this, we cannot access it due to user privacy rights.
Examples of how people are currently using filters in contacts/segments:
I need to find people who have worked in marketing
Filters used: Title contains “Marketing”
I need to find people who have ever worked at Commsor
Filters used: Company contains “Commsor”
I need to find people who are decision-makers (VP, or Director-level)
Filters used: Title contains VP or Director
I need to find people who have indicated that they’re interested in being on my podcast
Filters used: Custom Attribute-Podcast Interest Checkbox is checked
I need to find people who have received merch from us
Filter used: Custom Attribute- Merch Received Tags are present
I need to find people who are on my “Nurturing List”
Filter used: Custom Attribute - Nurturing Status is active, engaged, or call scheduled
Examples of how people are currently using filters in shared networks:
I need to find people who work at or have worked at X COMPANY
Filter used: Company is X
I need to find founders and CEOs who are connected to my contacts (ideally for a warm intro)
Filter used: Title is CEO, Founder + Connection Level is 2nd
I need to find people who work in cybersecurity
Keyword search recommended here, search “cybersecurity”
Due to LinkedIn’s API, we are unable to filter by the following:
Location
Industry
Keywords
School
Filters that could be rolled out in the future:
Please keep in mind this is not guaranteed and is subject to change
Location from LinkedIn
Past/Current companies and titles